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Tea Party Patriots: Four Years of Liberty

The Challenge

A fundraising campaign celebrating the four year anniversary of the Tea Party Patriots.  The goal?  Ten commercials in ten days to raise $1,000,000.  Whew!

 

The Solution

Ground Floor video put their Atlanta scriptwriters to work dashing off the copy.  The creative team at GFV believed that in order to ask for donations, people wanted to see exactly what their money would be paying for.  So, the spots focused on what had been accomplished by the Tea Party Patriots over the last four years and discussed future plans for the organization.  Editors worked in two suites in the Ground Floor Video production facilities building graphics and cutting the spots together.   Each day a new spot went up and so did the viewer numbers and the donations.  Tea Party Patriots exceeded their goal and raised well over $1,000,000 in less than ten days!  You can’t have a much more successful ad campaign than that!

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