State Parks are empty during the off season. The advertising agency needed a series of marketing spots to get campers excited about staying at Georgia’s state parks during the non-peak seasons. Trying to make outdoor life look fun and adventurous during cold weather presented the problem.
The Atlanta video production company, Ground Floor Video, surpassed the client’s expectations by casting a real family in the role of campers at one of the parks. Fishing, hiking, cooking over an open fire and enjoying time together created the perfect mood for the spots. Ground Floor video is a production facility that can pull excitement right through the screen to grab an audience. And they did it with this statewide advertising campaign.